My Framer Site

Together

we can turn ideas

into experiences!

LANGUAGES

Hebrew 5/5

English 5/5

Italian 4/5

Spanish 1/5

UX/UI Design
The Design of Everyday Things by Don Norman
The User Experience: when users meet products by Tal Florentin
Design is Storytelling by Ellen Lupton
Don’t make me think by Steve Krug
Hooked: How to Build Habit-Forming Products by Nir Eyal
User Friendly by Shmuel Aroas
Think Like a UX Researcher by David Travis & Philip Hodgson
UX Storytellers by Jan Jursa, Stephen Kover & Jutta Grunewald
Psychology & Human Behavior
Predictably Irrational, Revised by Dan Ariely
Thinking, Fast and Slow by Daniel Kahneman
I know What You're Thinking by Lillian Glass
The Catalyst by Jonah Berger
Professional
Hold Successful Meetings by Caterina Kostoula
The End of Average by Todd Rose
Ted Talks by Chris Anderson
Design & Art
Collecting Design by Adam Lindemann
Marketing & Brand Strategy
No Logo by Naomi Klein
Go with a Logo by Shmuel vershavsky
The Four by Scott Galloway
Professional
Hold Successful Meetings by Caterina Kostoula
The End of Average by Todd Rose
Ted Talks by Chris Anderson
Personal Development
Atomic Habits by James Clear
Kabbalah: The Power to Change Everything by Yehuda Berg
Four Thousand weeks: Time Management by Oliver Burkeman
The Seven Habits of Highly Effective People by Stephen R. Covey
The One Thing by Gary Keller & Jay Papasan
Business & Finance
The Education of A Value Investor by Guy Spier
Investments for the Lazy by Tamir Mandowsky
The Undercover Economist by Tim Harford
Delivering Happines by Tony Hsieh
Novels
The Picture of Dorian Gray by Oscar Wilde
Siddhartha by Hermann Hesse
Narcissus and Goldmund by Hermann Hesse
Giovanni's Room by James Baldwin
The Plague by Albert Camus
The Myth of Sisyphus by Albert Camus
The Alchemist by Paulo Coelho
By the River Piedra I Sat Down and Wept by Paulo Coelho
If This Is a Man by Primo Levi
The Five People You Meet in Heaven by Mitch Albom
Tuesdays with Morrie by Mitch Albom
The Name of the Rose by Umberto Eco
Slowness by Milan Kundera
The Monk Who Sold His Ferrari by Robin S. Sharma
Eat, Pray, Love by Elizabeth Gilbert
The Notebook by Ágota Kristóf
The Man Who Planted Trees by Jean Giono
One Hundred Years of Solitude by Gabriel García Márquez
Mr. Vertigo by Paul Auster
The Journey by Brandon Bays
UX/UI Design
The Design of Everyday Things by Don Norman
The User Experience: when users meet products by Tal Florentin
Design is Storytelling by Ellen Lupton
Don’t make me think by Steve Krug
Hooked: How to Build Habit-Forming Products by Nir Eyal
User Friendly by Shmuel Aroas
Think Like a UX Researcher by David Travis & Philip Hodgson
UX Storytellers by Jan Jursa, Stephen Kover & Jutta Grunewald
Psychology & Human Behavior
Predictably Irrational, Revised by Dan Ariely
Thinking, Fast and Slow by Daniel Kahneman
I know What You're Thinking by Lillian Glass
The Catalyst by Jonah Berger
Professional
Hold Successful Meetings by Caterina Kostoula
The End of Average by Todd Rose
Ted Talks by Chris Anderson
Design & Art
Collecting Design by Adam Lindemann
Marketing & Brand Strategy
No Logo by Naomi Klein
Go with a Logo by Shmuel vershavsky
The Four by Scott Galloway
Professional
Hold Successful Meetings by Caterina Kostoula
The End of Average by Todd Rose
Ted Talks by Chris Anderson
Personal Development
Atomic Habits by James Clear
Kabbalah: The Power to Change Everything by Yehuda Berg
Four Thousand weeks: Time Management by Oliver Burkeman
The Seven Habits of Highly Effective People by Stephen R. Covey
The One Thing by Gary Keller & Jay Papasan
Business & Finance
The Education of A Value Investor by Guy Spier
Investments for the Lazy by Tamir Mandowsky
The Undercover Economist by Tim Harford
Delivering Happines by Tony Hsieh
Novels
The Picture of Dorian Gray by Oscar Wilde
Siddhartha by Hermann Hesse
Narcissus and Goldmund by Hermann Hesse
Giovanni's Room by James Baldwin
The Plague by Albert Camus
The Myth of Sisyphus by Albert Camus
The Alchemist by Paulo Coelho
By the River Piedra I Sat Down and Wept by Paulo Coelho
If This Is a Man by Primo Levi
The Five People You Meet in Heaven by Mitch Albom
Tuesdays with Morrie by Mitch Albom
The Name of the Rose by Umberto Eco
Slowness by Milan Kundera
The Monk Who Sold His Ferrari by Robin S. Sharma
Eat, Pray, Love by Elizabeth Gilbert
The Notebook by Ágota Kristóf
The Man Who Planted Trees by Jean Giono
One Hundred Years of Solitude by Gabriel García Márquez
Mr. Vertigo by Paul Auster
The Journey by Brandon Bays
UX/UI Design
The Design of Everyday Things by Don Norman
The User Experience: when users meet products by Tal Florentin
Design is Storytelling by Ellen Lupton
Don’t make me think by Steve Krug
Hooked: How to Build Habit-Forming Products by Nir Eyal
User Friendly by Shmuel Aroas
Think Like a UX Researcher by David Travis & Philip Hodgson
UX Storytellers by Jan Jursa, Stephen Kover & Jutta Grunewald
Psychology & Human Behavior
Predictably Irrational, Revised by Dan Ariely
Thinking, Fast and Slow by Daniel Kahneman
I know What You're Thinking by Lillian Glass
The Catalyst by Jonah Berger
Professional
Hold Successful Meetings by Caterina Kostoula
The End of Average by Todd Rose
Ted Talks by Chris Anderson
Design & Art
Collecting Design by Adam Lindemann
Marketing & Brand Strategy
No Logo by Naomi Klein
Go with a Logo by Shmuel vershavsky
The Four by Scott Galloway
Professional
Hold Successful Meetings by Caterina Kostoula
The End of Average by Todd Rose
Ted Talks by Chris Anderson
Personal Development
Atomic Habits by James Clear
Kabbalah: The Power to Change Everything by Yehuda Berg
Four Thousand weeks: Time Management by Oliver Burkeman
The Seven Habits of Highly Effective People by Stephen R. Covey
The One Thing by Gary Keller & Jay Papasan
Business & Finance
The Education of A Value Investor by Guy Spier
Investments for the Lazy by Tamir Mandowsky
The Undercover Economist by Tim Harford
Delivering Happines by Tony Hsieh
Novels
The Picture of Dorian Gray by Oscar Wilde
Siddhartha by Hermann Hesse
Narcissus and Goldmund by Hermann Hesse
Giovanni's Room by James Baldwin
The Plague by Albert Camus
The Myth of Sisyphus by Albert Camus
The Alchemist by Paulo Coelho
By the River Piedra I Sat Down and Wept by Paulo Coelho
If This Is a Man by Primo Levi
The Five People You Meet in Heaven by Mitch Albom
Tuesdays with Morrie by Mitch Albom
The Name of the Rose by Umberto Eco
Slowness by Milan Kundera
The Monk Who Sold His Ferrari by Robin S. Sharma
Eat, Pray, Love by Elizabeth Gilbert
The Notebook by Ágota Kristóf
The Man Who Planted Trees by Jean Giono
One Hundred Years of Solitude by Gabriel García Márquez
Mr. Vertigo by Paul Auster
The Journey by Brandon Bays
UX/UI Design
The Design of Everyday Things by Don Norman
The User Experience: when users meet products by Tal Florentin
Design is Storytelling by Ellen Lupton
Don’t make me think by Steve Krug
Hooked: How to Build Habit-Forming Products by Nir Eyal
User Friendly by Shmuel Aroas
Think Like a UX Researcher by David Travis & Philip Hodgson
UX Storytellers by Jan Jursa, Stephen Kover & Jutta Grunewald
Psychology & Human Behavior
Predictably Irrational, Revised by Dan Ariely
Thinking, Fast and Slow by Daniel Kahneman
I know What You're Thinking by Lillian Glass
The Catalyst by Jonah Berger
Professional
Hold Successful Meetings by Caterina Kostoula
The End of Average by Todd Rose
Ted Talks by Chris Anderson
Design & Art
Collecting Design by Adam Lindemann
Marketing & Brand Strategy
No Logo by Naomi Klein
Go with a Logo by Shmuel vershavsky
The Four by Scott Galloway
Professional
Hold Successful Meetings by Caterina Kostoula
The End of Average by Todd Rose
Ted Talks by Chris Anderson
Personal Development
Atomic Habits by James Clear
Kabbalah: The Power to Change Everything by Yehuda Berg
Four Thousand weeks: Time Management by Oliver Burkeman
The Seven Habits of Highly Effective People by Stephen R. Covey
The One Thing by Gary Keller & Jay Papasan
Business & Finance
The Education of A Value Investor by Guy Spier
Investments for the Lazy by Tamir Mandowsky
The Undercover Economist by Tim Harford
Delivering Happines by Tony Hsieh
Novels
The Picture of Dorian Gray by Oscar Wilde
Siddhartha by Hermann Hesse
Narcissus and Goldmund by Hermann Hesse
Giovanni's Room by James Baldwin
The Plague by Albert Camus
The Myth of Sisyphus by Albert Camus
The Alchemist by Paulo Coelho
By the River Piedra I Sat Down and Wept by Paulo Coelho
If This Is a Man by Primo Levi
The Five People You Meet in Heaven by Mitch Albom
Tuesdays with Morrie by Mitch Albom
The Name of the Rose by Umberto Eco
Slowness by Milan Kundera
The Monk Who Sold His Ferrari by Robin S. Sharma
Eat, Pray, Love by Elizabeth Gilbert
The Notebook by Ágota Kristóf
The Man Who Planted Trees by Jean Giono
One Hundred Years of Solitude by Gabriel García Márquez
Mr. Vertigo by Paul Auster
The Journey by Brandon Bays

MY READING LISTS

MY SKILLS

UX Research & Design

User-Centered Design

User Research

Persona Creation

Competitive Research

Information Architecture

Journey Mapping

Userflow Creation

Data Analysis

Usability Testing

Data Visualization

UI Design

Visual Design

Data-Driven Design

Wireframing

Prototyping

Design Systems

Product Design

Responsive Design

Interaction Design

3D Modeling

Interactive Dashboards

Visual Identity

Presentations

Website Building

Branding

Motion Design

Collaborative Strategy

Agile & Iterative Design

Problem Solving

Project Management

Storytelling

Optimizing Collaboration

Figma 5/5
FigJam 3/5
Canva 4/5
Invision 2/5
After Effects 2/5
Indesign 3/5
Photoshop 5/5
Illustrator 5/5
Adobe XD 4/5
Sketch 1/5
Powerpoint 4/5
Excel 4/5
Miro 1/5
Framer 5/5
Webflow 3/5
Elementor 4/5
Spline 1/5
Cavalry 1/5
Blender 4.1 2/5
Cinema 4D 1/5
Monday 5/5
Asana 5/5
Notion 5/5
Jira 4/5
Redshift 1/5
Unreal Engine 1/5
Recraft 4/5
Midjourney 2/5
Figma 5/5
FigJam 3/5
Canva 4/5
Invision 2/5
After Effects 2/5
Indesign 3/5
Photoshop 5/5
Illustrator 5/5
Adobe XD 4/5
Sketch 1/5
Powerpoint 4/5
Excel 4/5
Miro 1/5
Framer 5/5
Webflow 3/5
Elementor 4/5
Spline 1/5
Cavalry 1/5
Blender 4.1 2/5
Cinema 4D 1/5
Monday 5/5
Asana 5/5
Notion 5/5
Jira 4/5
Redshift 1/5
Unreal Engine 1/5
Recraft 4/5
Midjourney 2/5
Figma 5/5
FigJam 3/5
Canva 4/5
Invision 2/5
After Effects 2/5
Indesign 3/5
Photoshop 5/5
Illustrator 5/5
Adobe XD 4/5
Sketch 1/5
Powerpoint 4/5
Excel 4/5
Miro 1/5
Framer 5/5
Webflow 3/5
Elementor 4/5
Spline 1/5
Cavalry 1/5
Blender 4.1 2/5
Cinema 4D 1/5
Monday 5/5
Asana 5/5
Notion 5/5
Jira 4/5
Redshift 1/5
Unreal Engine 1/5
Recraft 4/5
Midjourney 2/5
Figma 5/5
FigJam 3/5
Canva 4/5
Invision 2/5
After Effects 2/5
Indesign 3/5
Photoshop 5/5
Illustrator 5/5
Adobe XD 4/5
Sketch 1/5
Powerpoint 4/5
Excel 4/5
Miro 1/5
Framer 5/5
Webflow 3/5
Elementor 4/5
Spline 1/5
Cavalry 1/5
Blender 4.1 2/5
Cinema 4D 1/5
Monday 5/5
Asana 5/5
Notion 5/5
Jira 4/5
Redshift 1/5
Unreal Engine 1/5
Recraft 4/5
Midjourney 2/5

MY TOOLS

DEEPER

Inventory Platform

Designed and developed a desktop and mobile system for restaurants to streamline inventory tracking, perform stock counts, order ingredients, and sync inventory with portions sold in real-time.

LOGO DESIGN

Crafting Visual Identities

Throughout my career, I have had the privilege of creating distinctive logos for a variety of companies, focusing on memorability, clarity, and a refined aesthetic.

FAROPOINT

Faro.ai Landing Page

I crafted a clean layout that highlights key features and reflects Faro.ai's mission to simplify industrial real estate transactions.

CONFIDENTIAL CLIENT

Character Design

I designed this series of 2D figures and crafted them into 3D models using SolidWorks for ABS injection molding production in China.

DEEPER

Table Management Platform

Planning and designing an iOS SaaS system for the iPad Mini, tailored for creating restaurant floor plans and managing daily operations. I designed the entire process to seamlessly arrange spaces intuitively and support table management throughout its lifecycle, catering to shift managers, waitstaff, and the restaurant manager.

DEEPER

Table Reservation Platform

Planning and Design of a desktop and mobile system, enabling diners to effortlessly reserve tables at restaurants.

DEEPER

Interactive Dashboard

I designed the Deeper dashboard,

an interactive analytics platform that transforms complex data into intuitive tools for restaurant operations. Featuring dynamic visualizations like charts, graphs, and real-time notifications, it empowers users to monitor sales trends, employee performance, and operational exceptions with clarity and ease.

These mascots evolved from raw sketches to AI concepts, refined in Illustrator to reflect Deeper's sophisticated and innovative brand.
DEEPER
The Deepers
These mascots evolved from raw sketches to AI concepts, refined in Illustrator to reflect Deeper's sophisticated and innovative brand.
DEEPER
The Deepers
These mascots evolved from raw sketches to AI concepts, refined in Illustrator to reflect Deeper's sophisticated and innovative brand.
DEEPER
The Deepers
These mascots evolved from raw sketches to AI concepts, refined in Illustrator to reflect Deeper's sophisticated and innovative brand.
DEEPER
The Deepers

DEEPER

The Deepers

These mascots evolved from raw sketches to AI concepts, refined in Illustrator to reflect Deeper's sophisticated and innovative brand.

MEETER

Concept App

I independently conceived and designed this app to revolutionize networking at professional events.

"Assaf embodies a rare blend of professional expertise and personal qualities, making him an invaluable asset. His holistic understanding of UX/UI design, informed by his background in industrial design and hands-on experience, lets him translate intricate concepts into intuitive, visually compelling designs.
His skill in considering users' contexts has significantly enhanced our project outcomes."
Meir Rosilio SVP of Product & Data at Faropoint
Meir Rosilio - SVP of Product & Data at Faropoint
"Assaf is not only an incredibly talented designer, consistently delivering creative solutions that elevate the product experience, but also a fantastic teammate. He’s always pushing to improve his UX skills, and his work ethic is unmatched. I highly recommend him for any design team."
Gilad Mor Hayim VP R&D at Faropoint
Meir Rosilio - SVP of Product & Data at Faropoint
"With sharp attention to detail and adaptability, Assaf consistently exceeds expectations. His versatility across industries, collaborative spirit, and ability to engage effectively with diverse teams make him an invaluable asset. Any team would be fortunate to have him as their UX/UI designer."
Daniel Grushka R&D Manager at Deeper
Meir Rosilio - SVP of Product & Data at Faropoint
"Assaf embodies a rare blend of professional expertise and personal qualities, making him an invaluable asset. His holistic understanding of UX/UI design, informed by his background in industrial design and hands-on experience, lets him translate intricate concepts into intuitive, visually compelling designs.
His skill in considering users' contexts has significantly enhanced our project outcomes."
Meir Rosilio SVP of Product & Data at Faropoint
Meir Rosilio - SVP of Product & Data at Faropoint
"Assaf is not only an incredibly talented designer, consistently delivering creative solutions that elevate the product experience, but also a fantastic teammate. He’s always pushing to improve his UX skills, and his work ethic is unmatched. I highly recommend him for any design team."
Gilad Mor Hayim VP R&D at Faropoint
Meir Rosilio - SVP of Product & Data at Faropoint
"With sharp attention to detail and adaptability, Assaf consistently exceeds expectations. His versatility across industries, collaborative spirit, and ability to engage effectively with diverse teams make him an invaluable asset. Any team would be fortunate to have him as their UX/UI designer."
Daniel Grushka R&D Manager at Deeper
Meir Rosilio - SVP of Product & Data at Faropoint
"Assaf embodies a rare blend of professional expertise and personal qualities, making him an invaluable asset. His holistic understanding of UX/UI design, informed by his background in industrial design and hands-on experience, lets him translate intricate concepts into intuitive, visually compelling designs.
His skill in considering users' contexts has significantly enhanced our project outcomes."
Meir Rosilio SVP of Product & Data at Faropoint
Meir Rosilio - SVP of Product & Data at Faropoint
"Assaf is not only an incredibly talented designer, consistently delivering creative solutions that elevate the product experience, but also a fantastic teammate. He’s always pushing to improve his UX skills, and his work ethic is unmatched. I highly recommend him for any design team."
Gilad Mor Hayim VP R&D at Faropoint
Meir Rosilio - SVP of Product & Data at Faropoint
"With sharp attention to detail and adaptability, Assaf consistently exceeds expectations. His versatility across industries, collaborative spirit, and ability to engage effectively with diverse teams make him an invaluable asset. Any team would be fortunate to have him as their UX/UI designer."
Daniel Grushka R&D Manager at Deeper
Meir Rosilio - SVP of Product & Data at Faropoint
"Assaf embodies a rare blend of professional expertise and personal qualities, making him an invaluable asset. His holistic understanding of UX/UI design, informed by his background in industrial design and hands-on experience, lets him translate intricate concepts into intuitive, visually compelling designs.
His skill in considering users' contexts has significantly enhanced our project outcomes."
Meir Rosilio SVP of Product & Data at Faropoint
Meir Rosilio - SVP of Product & Data at Faropoint
"Assaf is not only an incredibly talented designer, consistently delivering creative solutions that elevate the product experience, but also a fantastic teammate. He’s always pushing to improve his UX skills, and his work ethic is unmatched. I highly recommend him for any design team."
Gilad Mor Hayim VP R&D at Faropoint
Meir Rosilio - SVP of Product & Data at Faropoint
"With sharp attention to detail and adaptability, Assaf consistently exceeds expectations. His versatility across industries, collaborative spirit, and ability to engage effectively with diverse teams make him an invaluable asset. Any team would be fortunate to have him as their UX/UI designer."
Daniel Grushka R&D Manager at Deeper
Meir Rosilio - SVP of Product & Data at Faropoint

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DEEPER

Systems Icons Design

For Deeper's restaurant management SaaS platform, I designed a cohesive icon set to streamline navigation, representing key functions like ordering, reservations, and menu engineering with clear, intuitive visuals.

DEEPER

Where’s My Food?

Designing this food ordering app focused on easing users' anxiety during wait times. By addressing concerns about delays, I used real-time updates and clear progress animations to provide transparency and reassurance without adding unnecessary complexity.

CECILIA VITAS

Website Redesign

Redesign and Squarespace build for Cecilia Vitas' interdisciplinary design studio. Through thoughtful curation,
the outdated, clunky site was transformed into a sleek, cohesive platform that reflects the sophistication of Cecilia’s work.

Visit website

FAROPOINT

Data-Driven Real Estate Asset Manager

I designed this complexed SaaS platform, streamlining data workflows for acquisition teams through UX research, usability testing, and intuitive UI solutions that simplify complex data visualizations for efficient asset management.

Trusted by

Hi, I'm Assaf, a Senior UX/UI designer with five years of experience crafting user-centered digital designs. I’m passionate about shaping products and leveraging my deep understanding of design to tackle complex challenges in the ever-evolving tech world. Recognized as one of the top 20 upcoming designers globally by Dwell magazine, I hold an honors B.Des in Product Design from Bezalel Academy. I’m excited to apply my skills and creativity to new international opportunities.

Complex projects with tight deadlines make my day!

I love

shaping

ideas into

experiences.

products.

journeys.

solutions.

experiences.

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